About Us

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Measuring progress

Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.

Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.

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Our Senior Leadership Team

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Chief Executive Officer

Elizabeth Newman

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Chief Executive Officer

John Doe

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Manager

Jane Doe

Analyst

Tom Anderson

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day average in days to finish

£97

increase in profitability per animal

30%

more animals hitting target specificaiton

10%

improvement in feed efficiency

Our History

In 1954, our research team adapts photographic equipment to track live sperm cells from each semen collection post-thaw, a process that would remain secret until published 19 years later in 1973.

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Measuring Progress

Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.

Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.

Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.

Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.

Get in touch to find out how we can help

We have hundreds of experts in the field can can guide you to make the best purchasing and herd management decisions to get the most out of your herd.

Get in Touch